washed up in the wonder room

Whilst at work yesterday, a busy saturday on womenswear - top floor it was hard not to miss the stream of half naked men dressed up as scuba divers - chanting, girls following in tiny shorts with large plaques in tow, what was it all about? Project Ocean. Selfridges's new quest to help highlight a huge environmental issue that will impact on us all if we don't change soon. Millions rely on fish a source of both food and income, eating freely with little consideration as to the impact it is having on our environment. 


Selfridges have launched a massive campaign to increase awareness of the issue over-fishing, inspiring change and raising funds... basically they are aiming to.. 'save the sea', as Katherine Hamnett's slogan t's so simply put it! In Oxford Street, a window display challenges the public to imagine a world with no more fish in the sea. 

From 11th May- 12th of June there will be a host of activities - both fun and serious - highlighting the issues, delivered by members of the marine conservation community and like-minded celebrities, artists, musicians, designers and chefs.

Elle McPherson

The window display plays host to a unique exhibition 'washed up'... renowned curator Judith Clark has created an oncean-inspired works of art from the world of fashion. Designers Philip Treacy, Alexander McQueen and Hussein Chalayan. 

Hussein Chalayan

Philip Treacy