Ah, my dissertation. Must say i am a little bit sick of the words; emerging/initiative/inspiring/innovative right now, having researched into emerging fashion designers for the last 8 months. But my disseration is finally written, all 12,000 words, bound and waiting to be marked. Scary!
So, the idea. Told to think about what aspects of the fashion industry interest and excite us, i sat endlessly brain storming concepts.. initially not having much luck. Knowing i would be spending the next year analysing this area was quite daunting for me & i struggled to pin point something that would hold my interest for that long. It wasn't until my dad suggested i base my initial research around my recent placement. (For the last few years i've spent my time interning for designer Jacob Kimmie & emerging design initiative Vauxhall Fashion Scout). He told me to concentrate less on the end result & focus more on my own experience, drawing upon what i felt about fashion week. So i did....
My dissertation looks into the lack of business skills amongst fashion design students currently graduating from university. A host of incredibly talented and innovative designers ill-equipped to start up their own design company. Having friends currently experiencing this problem was perfect inspiration & their feedback helped me to provide solutions.
The concept is to establish an initiative that promotes and nurtures emerging designers upon graduation. The business (Fashion Frontier) will hold an annual fashion event at the forefront, alongside a yearlong mentoring scheme for participating designers. Providing an opportunity for design graduates to present their collections to an audience of industry specialists during London Fashion Week. The scheme will act as a network and community for young designers to interact with one another and receive the guidance they needed to start their businesses. The lack of business skills among smaller fashion businesses results in the closure of numerous start-ups before they have an opportunity to become reputable.
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